About the event
The itSMF event, "ITSM25 annual Conference and Awards" moves to Stadium MK in Milton Keynes on the 10-11th November 2025, bringing together Europe's top service management community for two days of insights and innovation.
With more than 50 presentations from across the industry plus the Professional Service Management Awards, ITSM25 offers a plethora of great content, discussions and networking opportunities.
This year's line-up includes speakers from organizations such as Forrester, ITV, Vodafone, University of Birmingham, Allianz, Direct Line, Ministry of Defense, Square Enix, Pearson, and many more.
Who is it for
ITSM professionals
Senior IT leaders
Consultants & solution providers
Best practice specialists
Industry thought leaders & advocates
Meet the team
Meet Roman Juravlev, Dmitry Isaychenko, and the rest of the PeopleCert team to explore the present and future of ITIL and service management, and discover new opportunities for your organization.
Don’t miss PeopleCert’s presentations 
Digital products and services: two different worlds or two sides of one coin?

Digital products are everywhere, and so are product teams, managers, and owners. Is product management an evolution of ITSM? Is it a better alternative? Roman will explore what they have in common, what are the differences, and how to manage digital products and services to ensure value for your organization and customers.

If you're interested in the future of products and services, this is the session to catch!

When: 10 November, at 11:10am
Where: Track 3 | Ballroom North

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ITIL for AI: managing risks, building trust, creating value

AI is everywhere but without structure, accountability, and governance, it's just noise. Dmitry will show you how ITIL's core principles can help organizations manage AI risks, build trust with users and regulators, and turn AI into something valuable, not just powerful.

If you're serious about making AI work for your team and organization, this is the session to catch!

When: 11 November, at 11:35am
Where: Track 4 | Legends

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